Quay Law and Social Media – Law Talk Article.

Please click on picture for detailed article.  This article was published in the 25 May 2012 edition of Law Talk for the NZ legal profession.

Cathy  (of Net Branding Ltd), who manages social media for Quay Law in Auckland, says choosing a social media platform is about “horses for courses”.  Quay Law strategically uses social media to “build rapport” with potential and existing clients.  The Auckland-based firm ensures their content is well placed so existing and potential clients can pick up some useful information, interact and share with the community that they are a part of.  But, Cathy warns, ” you have to have nous and once you have done something, it’s out there“.

Ian Mellett is the principal of Auckland law firm Quay Law.